How might we make employee experiences fun and engaging in order to enhance their satisfaction and be personally vested in the company?
Monday is when employees usually plan out their weekly work schedule. To reduce friction when pairing for MealMate, the users are matched ahead of time every Monday for Tuesday to Friday lunch, so they can coordinate and plan ahead.
Random or Interests
Users have the option of having a random match or getting pair up with mealmate that share common interests. The app will provide a prompt when the pair happen that can be a nice ice breaker.
Every pairing is saved to the profile to enable users to establish a deeper connection after the meal. A recap provides users statics like department breakdown and overall ratings.
A feedback form is provided after each meal to help the company understand if MealMate contributes to employees' satisfaction further help the company grow.
As a Fortune 500 company, Constellation Brands holds the third-largest market share for supplying beer and is the largest beer importer in the US. Surprisingly, as a company that sells party essential, the company culture doesn't appear as excited as the product to their employees. Moreover, the voluntary turnover rate has seemed to be increasing.
We started by conducting stakeholder interviews with our client Michael Thaney who gave us an overview of the company. It was quickly apparent that the job functions vary so much from farmers growing grapes and creating wine brands to line workers bottling Corona to the office financial wizards conducting meetings and signing papers. It was clear that we need to narrow down our target audience in order to come up with an effective, focused solution. We started by creating our Value Proposition Canvas, which help us concluded that we need to group employees not by the department but their day to day activities as this feature will have the most commonality. After some team sprint exercises, we decided to focus on office employees as our target audience because of the potential of scalability.
In order to get a clearer insights into the problem, we conducted lean interviews with ten potential users to understand office employees' difficulties in feeling connected to the company. We discovered some common insights across the board:
From the insights we gained, our team ideated 50 solutions. After obtaining feedback from our client and undergoing risk assessment, we ultimately landed on the idea that we have named MealMate. The goal of MealMate is to enable employees to connect more naturally and efficiently. It avoids awkward ice breaker games, happy hours where employees chat with the same people every time and takes you to the most common cultural gathering event - a meal.
To test this solution, we ran a pilot at Constellation Brands where we manually paired up 40 employers to have lunch together. Using a pre-survey to ask about basic information like their interests, job title, and years in the company. Then use those data to pair people up. An email was sent a week earlier to notify the test subjects about the pairing and gave them a time frame to have lunch together. 91% of the employees who were matched actually went to lunch. The employees then were asked to take a post-survey for us to gather feedback. We concluded four takeaways:
After the experiement, I am able to map out the structure of the app. I first hand sketched a low-fi prototype, from here it was a back and forth of testing and refining. Until the flow is well established I moved to figma to create a high-fi prototype.
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