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MealMate

How might we make employee experiences fun and engaging in order to enhance their satisfaction and be personally vested in the company?

SUMMERY
I designed a company internal app for employees to be connected over a company-provided lunch. 
CLIENT
Constellation Brands
RESPONSIBILITY
User Research
UX/UI Design
Prototyping
DURATION
3 months
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HIGHTLIGHT 1

Monday Pairing

Monday is when employees usually plan out their weekly work schedule. To reduce friction when pairing for MealMate, the users are matched ahead of time every Monday for Tuesday to Friday lunch, so they can coordinate and plan ahead. 

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HIGHLIGHT 2

Random or Interests

Users have the option of having a random match or getting pair up with mealmate that share common interests. The app will provide a prompt when the pair happen that can be a nice ice breaker.

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HIGHTLIGHT 3

Connection Recap

Every pairing is saved to the profile to enable users to establish a deeper connection after the meal. A recap provides users statics like department breakdown and overall ratings.

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HIGHTLIGHT 4

Feedback Data

A feedback form is provided after each meal to help the company understand if MealMate contributes to employees' satisfaction further help the company grow.

BACKGROUND

As a Fortune 500 company, Constellation Brands holds the third-largest market share for supplying beer and is the largest beer importer in the US. Surprisingly, as a company that sells party essential, the company culture doesn't appear as excited as the product to their employees. Moreover, the voluntary turnover rate has seemed to be increasing. 

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INSIGHTS

In order to understand employees' difficulties in feeling connected to the company, 25 interviews with employees were conducted as well as industry research. We discovered some common insights across the board:

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80% of the interviewees would be more inclined to stay with the company longer if they had more friends.
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Not all employees need to speak to each other but having in-person communication is effective in making employees feel valued. 
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When it comes to inner-company dialogue, “keeping it real” and authenticity is key rather than forced get-together.
IDEATION & EXPERIMENT

From the insights we gained, our team ideated over 70 solutions. After obtaining feedback from industry leaders and undergoing risk assessment, we ultimately landed on the idea that we have named MealMate. The goal of MealMate is to enable employees to connect more naturally and efficiently. It avoids awkward ice breaker games, happy hours where employees chat with the same people every time and takes you to the most common cultural gathering event - a meal. 

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To test this solution, we ran a pilot at Constellation Breands where we manually paired up 40 employers to have lunch together. 91% of the people who are matched actually went to lunch. The employees then were asked to take a post survey for us to gather feedback. We concluded 4 takeaways:

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Employees prefer to coordinate with their MealMate and pick which restaurant to dine in by themselves rather we assign it to them. 
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Everyone has a different schedule, so “time" should be the first thing to consider when pairing people up.
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Matching employees with their interest and providing the reason why they are matched is a very good prompt for starting a conversation.
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Employees prefer to be matched with someone further removed from their department.
UX SOLUTIONS

After the experiement, I am able to map out the structure of the app. I first hand sketched a low-fi prototype, from here it was a back and forth of testing and refining. Until the flow is well established I moved to figma to create a high-fi prototype.

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FUTURE ITERATION
  • Including calendar/scheduling features
  • Group 3 or 4 people together
  • Expand to virtual MealMate allowing connection from a different location
  • Integration into internal HR applications
Team : Jonathan Horowitz , Prashant Jain , Divyansh Lohia , Andrew Alcantara

Copyright © 2020 Lily Wang. All Rights Reserved.